We are a Strategic Consultancy + Digital Lab.

We help brands develop elegant solutions to solve their business challenges.

At the same time, we build products that can scale to become independent brands and businesses.

We believe that great design makes solutions, technology makes possibilities and good strategy makes things useful and desirable.



"If all you have is a hammer,
everything looks like a nail.”

We are not your regular ad agency. 

While we are more than capable of doing traditional communications, we believe that the best solutions don’t always have to be advertising.
Instead we focus on business solutions. By translating complex brand challenges into elegant solutions that reflect what is right for the business rather than towards specific advertising outputs.
Our goal is to help brands future proof businesses and evolve in an ever-changing landscape.

We don’t believe it’s possible for an agency to do everything and anyone who tells you otherwise is lying.
We are a progressive team of problem solvers, planners, hackers, digital strategists, designers, writers, coders, janitors, hustlers, dreamers, makers and collaborators. We collaborate and build agile and responsive teams based on the needs of different clients and projects.

Occasionally, we make things for ourselves.



Research and Insights
Brand Positioning
Communications / UX Planning
Digital & E-Commerce Strategy
Trends & Innovation Workshops
Business Transformation


Creative Ideation
Campaign Development
User Experience Design
Content Creation
Information Architecture


Web / Mobile Application
Rapid prototyping & Validation
Conversion Optimization
Digital Media Ops

Some of our work



Lensy is a community marketplace for brands and businesses to get authentic stock photos from everyday photographers. In addition, Lensy Tasks allows brands to create challenges and photo requests to engage their audiences and crowdsource what they need for their marketing content. We have worked with various brands and agencies such as BMW, Ford Motors, 3M, Citi, BBDO and Grey Group.

Freshly Pressed

Freshly Pressed Socks

Freshly Pressed Socks is a fashion and retail brand. We design and make socks that have a unique character and story behind them. The brand currently retails online and on Zalora, Lazada, ASOS, Etsy and Amazon and over 10 retail outlets in Singapore. We've collaborated with Grab, Sole Superior, GameStart Asia just to name a few and have been covered by Monocle, Esquire, The Straits Times, Product Hunt and other media publications.



Hashably is a SaaS based marketing platform that lets brands create an Instagram or Twitter hashtag campaign within minutes. This creates both a map and grid based microsite of all Instagram images/tweets with the hashtag (with an in- built content moderation process) and a leaderboard of users who have participated the most. We demo-ed this platform at SXSW 2016 by creating SXSWmap.com to showcase the best and most interesting places in Austin during the festival.



Find A New Startup is the easiest way to learn about and connect with the latest technology startups around. We are excited and passionate about the number of new startups popping up everyday that disrupt traditional business models and change the way we live. Our goal is to categorise the world's startups so everyone can easily discover these new businesses.

Sime Darby Motors

Sime Darby Motors

We conducted a strategic workshop that focused on future proofing the Sime Darby Motors business with the objective of developing strategies and a playbook for demand generation beyond advertising that would help the business remain competitive and relevant in an ever-changing climate.

National Arts Council

National Arts Council

Together with Ninety Nine Percent, we worked on a national level Arts advocacy project with the objective of getting more Singaporeans to become interested in the Arts. This included stakeholder research, strategic consultations, workshops and the development of a communications playbook that would act as a strategic guidepost for arts advocacy.



Park Properly is a social experiment to encourage civic minded drivers by crowdsourcing parking violations so we can publicly identify the culprits and issues. Users who spot parking violations or bad parking etiquette can upload a photo via an Instagram hashtag #parkproperlyleh along with the car plate number. All images are displayed on a map which helps identify the locations and clusters along with a leaderboard showing the car plate numbers which have been reported the most.


what the fuck is my award idea

Whatthefuckismyawardidea is an online generator for award winning ideas. It is our little satirical take on the creative industry and award shows. 
See the feature of the site on Designtaxi.

like what you see?